A healthy ad account is the result of steady, predictable habits — not luck. Whether you run one account or twenty, this checklist covers the practices that keep accounts in good standing.
Warm up new accounts gradually
New accounts that jump straight into heavy spending attract automated reviews. Start with small daily budgets for the first week or two, then scale up in steady increments. Let the account build a normal spending pattern before you push volume.
Keep billing clean and consistent
Use a reliable payment method and keep it consistent across billing cycles. Failed payments, frequent card changes and mismatched billing details are among the most common triggers for payment-related holds.
Follow the advertising policies
Most restrictions come from policy violations, not technical issues. Review the platform advertising policies for your niche and watch out for:
- Misleading claims or before-and-after imagery.
- Restricted categories such as health, finance or housing.
- Landing pages that do not match the ad creative.
When in doubt, run the conservative version of the ad first.
Secure your access
- Enable two-factor authentication on every account.
- Give each team member their own login instead of sharing.
- Keep recovery emails up to date.
- Log in from consistent devices and locations where possible.
Good security hygiene prevents most unauthorized-access lockouts.
Monitor and respond quickly
Check account status daily and act on warnings the same day. A warning ignored for a week often becomes a restriction. Keep your order references and account details handy so support requests can be resolved fast.
Healthy accounts compound: the longer an account runs cleanly, the more trust it builds, and the smoother scaling becomes.